Discover Morro Bay

In the News

When Morro Bay is in the news, people pay attention!

The Morro Bay CA Adventure Pass is Right on Trend Offering a Fresh Take on Inclusive Experiential Travel in 2015


A US News & World Report Travel Blog on Huffington Post from April 2015 claims it’s a new day for Inclusive Travel. Most boomers can remember the granddaddy of the hassle-free, all-inclusive vacation destination Club Med as the first tour operator to roll the costs of vacation into one more affordable rate. However, the humble all-inclusive vacation of yesteryear has undergone a metamorphosis over the past decade from including run of the mill buffets and crowded beaches and pools, to focusing on offering experiences that keep families, empty nesters, groups of friends and multigenerational vacationers active, healthy and happy. Resorts and cruise lines are not alone in this new approach to inclusive travel. The newest destination to offer an inclusive vacation package is the seaside village of Morro Bay located along the Central Coast of California’s scenic Highway 1. Created to help tourists craft a well-rounded experience in this popular vacation spot, the Morro Bay Adventure Pass program offers travelers 3-days of hassle free activities and adventures for individuals, couples and families, including bicycle, kayak, and stand-up paddleboard rentals, boat cruises, 18-holes of golf, wine tasting and many more activities, for one low price. While lodging and dining are not included, it’s totally up to you to decide how to craft your adventure itinerary. Morro Bay Adventure Pass Itineraries Some travelers are the ‘wing it as you go’ type and some prefer a little structure. With that in mind, the Morro Bay Tourism Bureau created several 3-day adventure itineraries that work for either type of traveler. They can be used as a guide for ‘wing it’ types of adventure, wine tasting and shopping, or as a way to better understand a destination you may have never been to, saving time and offering peace of mind. For an overview of the Morro Bay Adventure Pass, here are some itinerary items to ponder: Family Itinerary • Day 1: Adventure Along & in the Bay o Start your vacation with a fishing excursion. Morro Bay Landing offers fishing trips for anglers of all ages and skill levels. Kids fish for free on Thursdays and adults will receive $10 off their ticket with the Morro Bay Adventure Pass. o See the complete history of skateboarding at the Morro Bay Skateboard Museum. • Day 2: Explore Morro Bay State Park and Marina o Enjoy breakfast in the State Park Marina with views of the boats, sand spit and Back Bay at the wonderful Bayside Café. o Dip your toes in the tide pool just north of the Museum of Natural History and get an up-close look at sea stars, sea anemones and sea sponges. • Day 3: Take a beach day! o Take your four-legged child off leash for a good run at North-Point Beach and the let the two-legged ones comb the sand for shells and abundant sand dollars. o You can’t leave Morro Bay without taking the family on a bay cruise! Use your Morro Bay Adventure Pass to hop on board Captain Stew’s Bay Cruise. Rover is also welcome and he won’t need a ticket. Couples Itinerary Travel can be magic when experienced with someone you love, so we suggest you grab your sweetheart and head to Morro Bay for romantic seaside rides, views, exploration, shopping and bay life. There’s a Morro Bay Adventure Pass just for couples and here are some itinerary suggestions below. • Day 1: Adventure Along the Embarcadero o Rent a 2-Seater Surrey from Farmer’s Kites and Surreys and peddle along the streets and tour the lively Embarcadero o Have lunch while enjoying the sweeping views from South to North of the Embarcadero • Day 2: Explore Morro Bay State Park o Get closer to nature (and each other) with a trek on one of the State Park’s hiking trails, like the moderate 3-mile Loop on Black Hill o Visit the Museum of Natural History for a lesson on the park’s habitat and interactive exhibits • Day 3: Head to the Rock o Peruse apparel stores, gift shops, specialty boutiques, and art galleries along the Embarcadero o Watch seals and sea otters as they pop in and out of the water, and wrap themself in kelp and play peek-a-boo with passing boats. Seals are often lounging on the floating dock in the bay, visible from the Embarcadero and several harbor cruises. Single Adventurer Itinerary Sometimes going solo is the best way to experience a destination like Morro Bay. You can ‘wing it’ wherever the wind blows or use some ideas from this 3-day itinerary overview” • Day 1: Adventure Along & in the Bay o Stroll along the Embarcadero and have a delicious lunch at Blue Sky Bistro on the Bay o Rent a kayak form Kayak Horizons and explore the bay • Day 2: A Tale Between Two State Parks o Play a round of golf at the Morro Bay Golf Course o Take a leisurely drive through the Morro Bay State Park and stop and explore the Heron Rookery Preserve, and the Audubon Overlook or hike the Elfin Forest • Day 3: A Whale of a Time o Receive $10 off your whale watching tour with Sub Sea Tours o Have your camera ready for up-close shots of whales, birds, and schools of dolphins How To Purchase an Adventure Pass Purchase your Morro Bay Adventure Pass online and redeem your ticket/receipt when you arrive in town at the Morro Bay Visitor Center located at 255 Morro Bay Boulevard, Morro Bay, CA. There you receive activity vouchers that give you access to Morro Bay activities and adventures for three days full of fun! The Morro Bay Visitor Center is open daily from 9am-5pm and closed Thanksgiving Day, Christmas Day and New Year's Day. For additional details visit About Morro Bay This seaside fishing village with bustling waterfront offers a picture perfect getaway for travelers who seek food, wine and outdoor adventures found in a gorgeous natural setting. Located along coastal Highway 1 in San Luis Obispo County just south of Big Sur, midway between Los Angeles and San Francisco, Morro Bay offers year round activities in an unspoiled slice of California. Recently named as a Bicycle Friendly Community by the League of American Bicyclists, outdoor activities are a way of life. From ocean-side golf, kayaking, sailing, hiking, fishing, surfing, biking, and bird watching, to kite flying, shopping, dining, wine bars, local craft brews and miles of unspoiled beaches, there is something for everyone. Sitting majestically between the beach and the harbor lays the iconic and historic landmark Morro Rock, welcoming travelers from miles away as they approach Morro Bay. Located just minutes from world-renowned Hearst Castle, historic missions, breathtaking Montana de Oro State Park, and surrounded by vineyards from Paso Robles to Edna Valley, Morro Bay is a destination designed to fit any style and budget for families, couples or groups. Morro Bay also offers a myriad of year-round events including food, wine and music festivals, art fairs and car shows unique to the town. For more travel information visit or follow Morro Bay on its Facebook, twitter or Pinterest pages.