Who We Are

Visit Morro Bay is the 501c 6 nonprofit designated as the city’s official destination marketing organization and acting Owners Association of the Morro Bay Tourism Business Improvement District (MBTBID). Guided by a Board of Directors representing the local tourism community, we work closely with Morro Bay lodging operators and the City of Morro Bay to implement tourism marketing efforts that create cascading benefits across local businesses. A strong tourism economy helps keep the city a beautiful and welcoming place by generating local spending, jobs, and revenue for public services.

What We Do

Visit Morro Bay has been leading efforts to create awareness of Morro Bay as a travel destination since 2009. Overnight visitation provides crucial spending contributions to the Morro Bay economy, which is invested back into our community. Our team focuses on creating the demand and inspiration for those visits.

How:

  • Promote Morro Bay through regional and national marketing campaigns, media efforts, and social media
  • Create and implement content and collateral resources for travel industry sales
  • Elevate local events that attract overnight visitors from outside of the area
  • Collaborate with regional destination marketing organizations to grow tourism during need periods

Our Mission, Vision, and Values

Mission: We elevate Morro Bay as a timeless coastal destination through world-class marketing and promotion, innovative strategies to strengthen our local economy, and a commitment to preservation and authenticity.

Vision: Where travelers escape a hectic world and immerse themselves in the wonder, abundance and nostalgia of Morro Bay.

Values: Collaboration, Accountability, Stewardship, Drive

Meet the Team

Behind every Visit Morro Bay project is a group of locals who care deeply about this place. Our team works together to steward strategic tourism growth that is right-size for our community.

Board of Directors

The Visit Morro Bay Board of Directors represent several facets of the Morro Bay tourism industry including lodging, businesses, vacation rentals, and the City. Click here to learn more.