Who We Are

At Visit Morro Bay, our goal is simple: help more people discover just how special this place really is. We are the official destination marketing organization for Morro Bay, leading efforts to create awareness and demand for Morro Bay as a travel destination since 2009.

Visit Morro Bay is the official operator under the Morro Bay Tourism Business Improvement District (TBID) and is guided by a Board of Directors representing the local tourism community. We work closely with the City of Morro Bay and other partners to align our tourism marketing efforts not only to our lodging stakeholders, but for cascading benefits across local businesses. A strong tourism economy helps keep the city a beautiful and welcoming place by generating spending, jobs, and revenue for public services.

What We Do

Every visitor who books a room, tries a new restaurant, or shops along the Embarcadero plays a part in Morro Bay’s success. Our team focuses on creating the campaigns, stories, and experiences that inspire those visits.

Here’s how we do that:

Promote Morro Bay through regional and national marketing campaigns
Create content and resources that help visitors plan their trip
Support local events that attract visitors from outside of the area
Collaborate with business owners and city leaders to grow tourism in a sustainable way

We want people to come here, enjoy what we love about Morro Bay, and leave already planning their next trip back.

Our Mission, Vision, and Values

Mission: We elevate Morro Bay as a timeless coastal destination through world-class marketing and promotion, innovative strategies to strengthen our local economy, and a commitment to preservation and authenticity.

Vision: Where travelers escape a hectic world and immerse themselves in the wonder, abundance and nostalgia of Morro Bay.

Values: Collaboration, Accountability, Stewardship, Drive

Meet the Team

Behind every campaign, post, or project is a group of locals who care deeply about this place. From board members to tourism pros, our team works together to make sure Morro Bay continues to grow in a way that benefits everyone.